Cutting Craftorium | Innovation Hub | 2018

Cutting Craftorium is an SVG modeling brand which supplies cutting designs on a USB. The customer can then cut and make the projects from any card colour, stock or print that they like (as many times as they like!)

I was tasked with covering maternity and designing new projects and items from the brand. These included a 2 ft high Punch and Judy tent (with puppets!) to a 3 tier birthday cake you can fill with a dozen (real) cupcakes. It was one of the most varied and weirdest jobs I’ve ever worked on professionally. Working and leading a team of 3, each USB was completed over a month, including a range of printable papers and an instruction manual with step by step instructions & photography for the projects.