MAKE THE SWITCH | MAGNACOLOURS | 2019

The original Make the Switch campaign designed by agency Propaganda was an imposing fold-out roadmap detailing the multi-step process of switching from plastisol to water-based printing. Aimed at plastisol printers – the brochure could easily dissuade potential customers from switching to water-based by making it appear a complicated process.

The brochure was redesigned for use going forward to a lighter ‘aided journey’ narrative – with MagnaColours helping customers make the change through digital training and in-person support. The brochure also pushed MagnaColours online training academy and the environmental compliance of their products (one of the key benefits of water-based printing).